Psychology of loyalty
- Författare
- Wilbur C. Moore Luther B. Miller
- (Luther B. Miller and Wilbur C. Moore, editors., Förord: ” In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.”, Includes bibliographical references and index.)
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Nova Science Publishers | 2013 | USA, New York | ix, 131 sidor. ill. 24 cm. | 978-1-62618-572-2 |